In the first half of 2020, Chinese small household appliances market grew by 1.45% year-on-year
The oldest three home appliances represented by TV sets, refrigerators and washing machines have long become the standard equipment of Chinese families in the 21st century. With the improvement of people's living standards and the upgrading of consumption concepts, more and more new consumer needs are collected, creating more subdivided home appliances, such as kitchen, household, and personal care. The former oldest kind has been replaced by countless kinds.
According to the Report on Chinese Household Appliances Market in the First Half of 2020 issued by the China Electronics Information Industry Development Research Institute, the scale of the small household appliances market in the first half of this year has expanded to RMB 91.1 billion , a year-on-year increase of 1.45%.
Today, small kitchen appliances such as cooking machines, light food machines, IH rice cookers, household appliances such as steam mops, handheld vacuum cleaners, sweeping robots, and personal care appliances such as electric toothbrushes, facial cleansers, and massagers have become emerging consumers hotspot. Their prices range from tens of RMB to tens of thousands of RMB.
Taking vacuum cleaners as an example, the retail sales of products above RMB 3,000 accounted for the largest proportion, reaching 44.7%, an increase of 10.9% over the same period last year, but the fastest growing retail volume was products with RMB 150-200, an increase of about 40%, the latter It has been able to subdivide small products in various application scenarios such as car vacuum cleaners and keyboard vacuum cleaners.
Exquisiteness has become a word often used by modern young people. Their daily lives have been refined and subdivided by various small appliances.
Lu Jianguo, deputy chief engineer of the China Home Appliance Research Institute, said that in fact, the realization of a well-off life has nothing to do with money, but more of our attitude towards life. The rapid development of these small, large-purpose home appliances "new equipment" reflects people's pursuit of high-quality life.
( Source: China Electrical Home Appliances Networking)